Feature

Field Normalization

Standardize company names, job titles, phone numbers, countries, states, dates, and lead statuses.

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Normalization

Fields StoreMender standardizes

FieldBeforeAfter
CountryUSA, U.S., United StatesUnited States
StateCalif, CA, californiaCalifornia
Job titleVP Sales, V.P. of SalesVP of Sales
Lead statusopen, Open, OPENOpen

749 inconsistent company names normalized in a typical CRM export batch.

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